You want to have your text or object contrast with their backgrounds. Naturally, yellow is a bright colour and blue is softer and darker, making it a higher contrast. Lower contrasts using different tones within the same colour can be difficult to read and so usually high contrast is preferred.
However, some high contrasts can hurt your eyes, for instance, bright green against black. It is good to find a balanced colour scheme with just the right amount of contrast to make your icon pleasant. Complementary colours. There is a saying that opposites always attract, and so using complementary colours can be a good option for designing your icon to make it pop.
These are colours that are complete opposites on the colour wheel, for example, red and green, blue and orange, and yellow and purple.
Be considerate. Colour blindness is an important point that requires some consideration. Using a high contrast addresses this problem making things easier to read and enjoyable to see. It is no wonder that blue is a popular choice for icons because it tends to be the colour that even colour blindness can overcome. Image Source: GraphicMac Image Source: Neil Patel Designing the Elements of your App Icon The Material Design website provides help with the design principles of your app, including guiding you through a grid and keyline shapes, specs and icon treatments.
The icon grid establishes clear rules for the consistent, but flexible, positioning of graphic elements. By using core shapes as a baseline, you can maintain consistent visual proportions throughout your product icons. They unify product icons and maintain consistent placement on the grid. Logos, in particular, should have characteristics that help establish familiarity across brand elements.
An angled light reinforces the sense of dimension across the elements. A soft shadow surrounds a Material element lightly on the top and left, and with slightly more emphasis below and to the right of the element. A good quality icon should be simple, recognizable and unique enough to spot from a crowd of apps. Brand Identity.
It should reflect your brand identity. It should convey a clear message about the app to customers and be eye-catching enough for them to want to click on it and download it. Get on the featured page. Customers check the app store featured page to see the best recent apps. Apps on this page tend to typically do really well in downloads because only the best performing apps are chosen to be featured by the app store.
Having an app icon, app ratings, an app description and screenshots on your app detail page in the app store increases the chances of being downloaded and ending up on this page. Icon sizes. Make sure the icon design works in different shapes and sizes. Even if you have tested that your app icon looks good on phones and tablets, it is important to check that it works in the Apple App Store and the Google Play Store.
After all, this is the first place most customers will see it. Here are some basic sizes your icon should have to fit different platforms and devices: pt x pt, pt x pt, pt x pt, 32pt x 32pt, 16pt x 16pt. The last thing you want after spending so much time designing an appropriate app icon is for it to be rejected by the app store. Wherever you plan to release your app, look for their required iOS app icon guidelines so you can follow them and make sure your app is accepted.
Doing so will help take the guesswork out of picking the best app icon design and help you choose the one that best resonates with your target audience. This is ideal for all Android app icons. Then, you can begin designing your icon based on the sketch. The financial investment will be well worth the extra downloads your app gets because of its well-designed, eye-catching icon.
Your app icon is important, so you need to get it right. Now, you have all the information you need to design your app icon in a way that will attract potential customers. The standards of app design overall are still being set, and just as mobile devices continue to evolve, so will the appearance of the app icons made for them. Your app will have a greater chance of succeeding as a result.
Do you have any questions about how to create an amazing app icon? Ask away in the comments section! Sign in. Avoid using a photo. Or use some of the elements from the photo to inspire your vector image design, like this design by the Sipp app: Image source: The Next Web The Sipp app icon creators knew that the purpose of the app was to help users share information with their friends about the wines they tried. Now, you might be thinking: Wait a second. They do. Consider incorporating some kind of border.
The Adobe Photoshop Express app icon is a great example of effective border use: You can see that their overall design is still simple and the border makes the icon stand out. By seeing it in action, they can make a very conscious decision about their choice to test out your app. These types of quotes help set a message about the company behind the app and build a strong brand for the company behind the app. Having a good promo video is a staple of any mobile app.
Clear for iPhone — Available Now! While this video may seem simple compared to other app promo videos, the video generated over 1.
Social media, despite the heavy focus by most businesses, is still a very under utilized channel of promotion. Sending the message once is good, but sending it multiple times over a month or two is even better. Announcing your app launch as a company update is a great way to keep your customers informed about a major company change. Add your app download links or a link to your app landing page to your email signature as a really easy way to drive downloads over time simply by sending the emails you normally send.
If you run a brick and mortar business, the best way to drive ongoing app downloads is to leverage your foot traffic. Something they may not know at the time. Linkedin is a massive social network with million business professionals and Facebook has over 1 billion users. They represent many markets, many industries and has groups for just about everything you can think of.
Find groups that are made up of people that closely resemble your existing customers or your ideal customers and share the app with them. Explain the benefit of using the app and why they should use the app. If you find a big group, contact the admin of the group and ask them to partner with you to promote the app.
It could be in exchange for money as a paid promotion or it could be a referral partnership where you pay for each download or each new customer.
Meetups, events and conferences can be a great place to recruit new mobile app users. Simply bring along a stack of business cards with your app download link on them and give them out to everyone you speak to. Some larger meetups can involve hundreds of people while a decent size conference can attract thousands. Have a brief initial conversation with the people at the event and then hand them the business card.
Suggest that they check out the app and get in touch with you to give feedback. Take a look at blogs in the space that are relevant to your mobile app. Identify the opportunity to add value by commenting on relevant blogs that makes sense. Leveraging the power of influencers can be the best way to drive mass amounts of traffic to your mobile.
To do this you simply have to go to a website like buzzsumo. You can also automate this slightly, using tools like contentmarketer. You can also try networks like copromote.
The guys over at Dojo have had amazing success in doing the unexpected and just appealing to people on an offline and one to one medium. They needed to get an initial base of customers for a localized app fast. They decided to take to the streets with a simple and super effective letter to appeal to the interest and curiosity of people. They handed out 19, of these letters and during prime commute hours, hand them out to commuters. Users are able to have their own board, search for content to place on their board, and search through the content others have on their board.
Pinterest is made to hold on to the best of what you can find on the internet into neatly categorized boards. Pinterest has released a new feature that allows people to download IOS apps directly from Pinterest known as App Pin. Promoting your app does not always mean having to distribute it yourself across every channel, it can also mean lighting a small spark and letting your customers run towards the finish line.
Creating a contest within your app will incentivize your users to download the app and keep it for the remainder of the contest. Your app can have a live leaderboard so customers are always aware of where they stand in the rankings. Set up your contest so customers have various ways to climb up the ranks either by engaging with your company, sharing the app, or having their friends sign up. Customers should also know when they should tune in for updates. If your customers take the time to write out a review, no matter how long, you should take the time to answer back to them.
So many companies make the mistake of simply leaving an automated message to all their customer. Not only will this turn away customers but your ranking score will also drop significantly with customers who feel their concerns are not being taken care of.
Regardless of what your customers say, let them know you are trying to resolve the problem by listing out what steps you are taking to solve their issue. Make sure to apologize in your comment if they are not satisfied and offer some way to make the experience better for them. If your customer is satisfied, thank them for their patronage and find some way to repay them for their kindness. After all, they are putting in the effort to help you succeed.
Take app promotion one step deeper by having your own app promote itself. Your customers will make endless discoveries as they explore your app and nothing is more satisfying than sharing those discoveries with the world. Your customers need to know you are always making the app better for them. Apps that are not being cared for will be thrown away. Users will feel betrayed if you are not doing all you can to make the experience better for them.
This is especially true of you still have not addressed many of the issues that customers rage about in the review sections. Keep your app content fresh and let your customers know that you are always planning something more for them to enjoy. Sign in. App Promotion: 33 Creative Ways to Market Your App for Free Working in a mobile app development company has given me the unique opportunity to work with thousands of business owners and entrepreneurs.
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